My real life job is in the marketing industry, so this particular information appeals to me on a professional level. Recently I came across an interview with Joe Quesada done by Jim McLauchlin from the Hero Initiative. There were several notable pieces of comic news, but the one highlight for me was the information Quesada dropped regarding the mixed media marketing for their big event this summer, Secret Invasion.

Marvel started a Myspace page and a video blog for Kinsey Walden, a character they have in their Secret Invasion web-exclusive comic, Secret Invasion: Home Invasion. The videos and the online comic feature a young teenager outlining and documenting her fears regarding her brother acting strangely, and continuing on Marvel.com with one new comic page by writer Ivan Brandon and artist Nick Postic every Monday, Wednesday, and Friday.

This is very interesting, and intelligent, because it allows Marvel to capitalize on the viral aspect of the internet and simultaneously garner even further attention from the news. While there are a lot of editorial decisions made by Quesada that many question, this move into the new forms of marketing available and embracing the scope of the internet is very impressive. Quesada has been doing an excellent job of helping comics to move into and become a mainstay in the mainstream.

After the jump ComicNerd has an excerpt from the Jim McLauchlin interview, with all of the juicy details related to Kinsey Walden and some props from Quesada to Marvel fans everywhere.

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